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What’s the smarter way to sell your $197 product using Facebook Ads?
Should you drive leads straight to your offer after a free lead magnet, or warm them up with a low-ticket tripwire first?

In this post, we’ll break down two proven funnel strategies — one simple, one slightly more advanced — and run the numbers to show you exactly which one puts more profit in your pocket.

If you’ve ever wondered how to structure your funnel for maximum ROI, keep reading.

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Here are some effective lead magnet types for social media, with explanations for why they work well on platforms like Facebook:

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Here’s a breakdown comparing a funnel setup vs. a single product offer — both starting with a $49 product.

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